Here’s a scenario I see often. A client has a business idea. They think it’s a great idea but they haven’t done much, if any, customer development. Before they’ve even completed real market research to validate their idea, they’re thinking about color schemes...
About 20% of businesses fail in the first year, according to recent statistics from the Small Business Administration. Only about 50% survive after 5 years. The reason is not that people are incapable or decide they don’t like being business owners. The reason, I...
I hear this a lot: “I’d like to start a business one day, but I’m just not sure where to start – I don’t even have an idea.” If that’s you, you’re in good company — I find it’s a really common statement for my clients to make. Why start a business anyway?...
