Money Can’t Buy Happiness, Right?

Money Can’t Buy Happiness, Right?

Surely you’ve heard (and maybe even embrace) the idea that money can’t buy happiness. After all, happiness is the one thing we dream about that can’t be placed in an Amazon shopping cart or bought from our favorite big box store. Or can it? In their book, Happy Money:...

How to Keep Business Start-up Costs Low

When you start a business, think about it like an experiment. You don’t have to commit and follow-through with something just because you started it, you can change your mind. Give yourself permission to stop doing things that aren’t working in your business. You must...

Avoid This Common Business Planning Mistake

Here’s a scenario I see often.  A client has a business idea. They think it’s a great idea but they haven’t done much, if any, customer development.  Before they’ve even completed real market research to validate their idea, they’re thinking about color schemes...